The Dolly Fairytale Chapter 3: Small Town Sensation Gets National Recognition

As business grew and one by one they brought a little Dolly and a little Rocker out of everyone, Michelle knew they were on to something good. The image she was building must be branded and always current. With the help of fashion photographer Nathan Woodruff, they created a high glam ad. Each stylist would have an individual picture on their business card, making a strong impression from the start.

This was so successful that the Dollies continued to reinvent their look every year. Each time recreating a new look and ad campaign. Each Dolly would be given a memorable way to promote themselves through stunning business cards and portraits displayed above each station.

In August of 2008 a magical thing happened.....a small town sensation got national recognition. Michelle and Dollyrockers got mentioned for contributing a beauty tip in Cosmopolitan magazine. This was a huge accomplishment very few get the chance to have.


She never imagined in such a short time to have traveled so far on this journey she always dreamt of. What would be next?

The Dolly Fairytale: A Hair Palace Is Created, Chapter 2

A hair palace is created

As her dreams transformed into reality, her next step was to attract people from this far away land of Anthem. She must gain their trust and bring them into the castle she created. With the help of www.imagesaz.com she was featured on the cover of the magazine that reached all of North Phoenix.

She devised an add campaign that would grab the towns attention. Her staff would be introduced to the people in an unconventional way that would create a buzz and a little intrigue. The first Dollyrockers photo shoot by www.joshuamitchellphotography.com would lay the foundation of the glamourous ads they became known for.

Their work was far from being done. In order to win over the hearts of the townspeople they had to prove they would deliver what they promised. Their head Dolly Michelle, knew the importance of making a lasting impression on everyone they encountered. Day and night they plotted on how to stand out from the rest. With the support of a local hang out, they put on the towns first fashion show. It was a huge success and showed the community they were there to make an impact.

Success seemed instant and all of her determination had payed off. She felt an overwhelming commitment to herself, and all of those who supported her, to never stop improving Dollyrockers.

It was just the beginning.........

The Dolly Fairytale: Dreams Chapter 1

Once upon a time there was a girl who dreamt of creating a magical place where people would come from near and far to feel a part of something great and look as beautiful on the outside as they felt on the inside. As a young damsel she felt a passion for the beauty industry and after traveling from mediocre salons to elite ones, her wishes were not fulfilled. A desire burned inside her to follow her dreams and take a risk. With the help of her fairy god mother (Diana Zeller) they worked day and night to create the funky yet glamorous image of Dollyrockers. She knew that her hair palace must be special, from the people who made hair magic to the image they portrayed. She beckoned an up and coming graphics designer www.meaghansdream.com to create a unique identity.

She daydreamed about a place that would have an eclectic lofty feel. Warm and cozy, a home away from home for her clients. She gathered helpers from all over to achieve the perfect look she devised in her mind, it had to be just right. From the vibrant colors that splashed the walls, the drapery hung from the ceiling and the non traditional use of furniture. A boutique with distinctive style would welcome you as you entered her castle.