As business grew and one by one they brought a little Dolly and a little Rocker out of everyone, Michelle knew they were on to something good. The image she was building must be branded and always current. With the help of fashion photographer Nathan Woodruff, they created a high glam ad. Each stylist would have an individual picture on their business card, making a strong impression from the start.
This was so successful that the Dollies continued to reinvent their look every year. Each time recreating a new look and ad campaign. Each Dolly would be given a memorable way to promote themselves through stunning business cards and portraits displayed above each station.
In August of 2008 a magical thing happened.....a small town sensation got national recognition. Michelle and Dollyrockers got mentioned for contributing a beauty tip in Cosmopolitan magazine. This was a huge accomplishment very few get the chance to have.
She never imagined in such a short time to have traveled so far on this journey she always dreamt of. What would be next?
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